During last WWDC, Apple made a lot of announcements around the upcoming iOS10 release.
One of the most important one for retailers was about notifications improvements. New notifications in iOS10 will let retailer create new interactions with their customers, bringing in the notifications itself full part of the mobile application.
In the example below, created with the latests beta of iOS10 available for our developers, see how a customer, receiving a discount alert from a retailer, can directly browse the full story and then decide to add the promotion to his shopping list, without even launching the application.
Our mobile CRM tool is already iOS10 compliant, and allow you to do so much more to engage your customer by sending the right message, at the right moment, to the right person. More information on www.driveyourapps.com