What is “APP Account”?
Same as Subscription account or Services account, you can immediately use APP account without installing anything. Users scan a QR code or search and can immediately open it.
Comparisons between three WeChat accounts
Similar to “operated by third-party ” area inside my wallet, it has shown a prototype of the APP account.
What Are The Benefits?
APP/ E-commerce Platform/ Service Account Is Dying?
This news may bring a great impact on APP/ E-commerce platform/ Service account.
But since APP account are not able to push notifications, for those businesses who would like to have communicating interaction with users, service account still stays its advantage.
WeChat Has Opened Beta Test
Currently, mini APPs are in private beta, and the beta APPs are not visible to users in WeChat. After the beta period, all mini APPs will be opened to businesses and users. WeChat has also indicated that mini APPs can use WeChat login and an APP’s existing backend user management, but users will not be able to directly jump between APP and mini APP.
What’s the future of APP account ?
To know more info about WeChat APP account: