With over 600 million users, WeChat is no doubt the most influent media in China. It becomes more and more necessary for foreign companies operating or seeking to develop in China to be present in an appropriate way on this platform. One of the first important steps in your WeChat strategy is to choose the type of account : Subscription Account or Service account.
This table shows the key features for each account :
Which account is for your business ?
Service account :
This type of account gives you the opportunity to use all the Wechat features and its latest API ! Firstly, your communication will be more efficient thanks to Push Notifications.
Service account could be recommended if you want to use Wechat in a commercial way, for example develop an E-commerce Platform (and benefit of Wechat Payment system) or send messages as sales-related notification. Collect data from your followers become possible with the integration, for example, in your customized menu of HTML5 pages or games.
Service account also permits you to integrate all the informations of your physical store(s) and develop a global digital communication approach.
Subscription account :
Compare to Service account, your messages visibility will be less viewed but you can improve your user interface with customized menu which permits you to launch mobile website. But do’t forget to ask for a Verify account to get this functions!
If your business requires daily content, informations or commercial offers (discounts), or a blog, we advise you to choose this type of account.
Source : Phoceis Asia– @Phoceis